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Sweet 60

A multimedia thesis project consisting of a website and a video feature documentary. Recognizing the importance of senior citizens, we would like to impart them programs, privileges, and ideas that they are a gift that’s worth celebrating.

PROJECT TEAM

Alyssa Maac
Jennifer Agarpao

PROJECT TYPE

Film Documentary
Website
Graphic Design
Illustration

TOOLS USED

Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe After Effects

PRODUCTION ASSISTANCE

Chelle Mempin
Andrea Carreon

FEATURED SENIORS

Mr. Wilson Oracion
Mr. Alan Bautista
Ms. Chit Salivio
Ms. Joy Gaviola

MENTORS

Ms. Karen Flores
Ms. Lea Abarentos
Mr. Gerson Lopez

PART I: RESEARCH

Our topic is about the opportunities for senior citizens. We read studies. We interviewed senior citizens from different social classes and representatives from organizations and offices for senior citizens. In our research, we found that the Philippines’ population has a small ratio of seniors. Our country and international organizations have laws to assist them. Some local groups and companies also give some aid. However, the problem is the implementation and the system. Only the upper-class seniors receive the benefits. They are also the ones who are more aware of their privileges. To combat this, we created a project that informs the children of these seniors (who are now adults). They would tell their parents about their benefits and privileges. Our project objectives would be the foundation of our project.

PART II: PROJECT - BRANDING

We had a project worksheet to help us and our mentors to track our progress every week. Our main thought revolves around a celebration for senior citizens. Teenagers have a big ceremony when they reach 16. We also want people who reach their 60s to feel that we should celebrate it too. We created our target audience and narrowed it to a single user persona. To convey our message, we used three fun retro colors, each with their meaning. The top of the cake is an inspiration for the logo. The word “Sweet” is the icing, while the number “60” is a candle. Each part of the logo has a meaning.

PART II: PROJECT - WEBSITE

Since most of the senior citizens we interviewed did not use computers, we directed our project to their adult children instead. We want them to inform seniors that there are programs that will help them. With the help of offices and the law, we listed their “benefits” accompanied with illustrations. Indicated are the process, requirements, qualifications, and benefits. They can also download and print a copy. Finally, to encourage them, we also documented the lives of four senior citizens who continue doing great things. Our website has six main pages: home, programs, video, news, benefits, and about. The homepage is going to have sections that would redirect users to the other pages. Most of our content came from organizations and offices including their programs and activities. We also went to events involving senior citizens to write it into a piece of news. The old newspapers influenced the layout of our website.

PART II: PROJECT - VIDEO

One of our objectives is to influence the users through motivation from stories of active seniors. From attending events, we were able to meet four distinctive seniors that we featured in our documentary. Their stories are fascinating. We produced six videos: one trailer, one main documentary, and four solo videos for each senior. Our “trailer” was placed on the homepage to hopefully lead users to the other four documentaries in the “video” page. Each feature of the senior tells about their life before and after reaching 60. The main video combines all of their stories. We hope that users who would watch these will be motivated to do more.

PART II: PROJECT - VIDEO

Ms. Chit shared her story on how she became a vice-president of their organization and helped her co-seniors make a livelihood. Her actions won her awards. Ms. Joy has always been a career woman. She continued to be active by serving in the office for seniors in the local government. She hosts events and gives useful advice to others. We found Mr. Wilson playing piano in a “Grandparent’s Day” celebration. He didn’t graduate from college but who knew that he was able to learn physics, mathematics, and science using just the internet. He believes that knowledge is free and that people like him should keep on learning. He was able to publish a book to share his skills in music. Mr. Alan did acting when he was young. But, he left it for the academe. Now, he was able to return to his passion for theater.

PART III: MARKETING

In our last term, we tested our project if it meets the initial goals. The outcomes of the user testing and market testing guided our revisions. We did a couple of changes in the layout. The pages were renamed and changed in order. We added content on news and programs. The benefits page was also confusing; we redesigned it. Part of this development was to present it to potential our market. We reached out to offices and organizations and got their feedback. Our project improved.

We also needed to develop a marketing plan to promote our product. We did an evaluation and listed our competitors. This project points to middle and upper-class adults. They have access to the internet. They can help the other indigent seniors as well. We have created an online and offline marketing strategy. For offline marketing, we plan to insert some “golden tickets” to magazines and newspapers to give them a coupon to convert for a gift to seniors. It would also encourage them to attend events. For online marketing, we would utilize social media. More interaction will reward them with prizes. We also need to have more partner offices and organizations. They could help us to support more senior citizens. Another one of the future ambition is also to sell products made by the elderly. Finally, we made some sample vouchers, tickets, and event poster designs for the marketing plan.

Visit our project and celebrate with us by clicking the link below.

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