An advocacy website project informing the people to challenge the concept of lookism, a discrimination based on looks. The website contains information and some sample articles and stories as well.
FEATURED & AWARDED AT THE MULTIMEDIA ARTS FESTIVAL 2018
ABOUT THE PROJECT
For our finals school project for our subject in third year, we were grouped and challenged to construct an advocacy website out of HTML and CSS. We chose one of the topics of our team member, lookism, since it is more important now than ever in globalization. Lookism is a prejudicial attitude conferred to people because of their physical appearance. It can most likely happen to anyone at any time and in any place (Desir & Tietje, 2005). Each member of the group made and developed their own version and interpretation of the project but we used the same color, branding, typography. Our of my 3 design studies, my professor and I chose the one that shows “diversity” the most in terms of layout and design.
CONCEPT & DESIGN
For my interpretation of the project, I used 5 colors to showcase the diversity. I assigned the colors to each sections so that there’s a sense of separation. The yellow is the main color, the orange is for the “about”, the red is for the articles and the stories, the blue is used for the newsletter, and the gray is for the accent. For my design elements, I also used lines to show the “separation” of groups in the society. The two main typography used, ‘Playfair Display’, a serif, and ‘Montserrat’, a sans-serif also symbolize the huge difference between people and how it still coherently worked together like people should.